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Training 24/7

The Training 24/7 video trainings are designed for every team member, whether they need a refresher or are looking to transition to a new specialization, regardless of years of experience.

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Learn at your own pace

In over 40 video trainings, you'll discover the fundamentals of today's marketing topics. From gaining insights into your consumers to practical tips on how to apply those insights on TikTok or in a radio ad, here you'll learn about every aspect of marketing and communication, from idea to successful execution.

Practical info

  • Free and exclusive for all our members
  • Available 24/7
  • Watch and rewatch at your own pace
  • Divided into short videos
MC practical info

All video trainings

Introduction to data strategy

How to make your data marketing future-proof?

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Innovation strategy management

How do I create successful innovations for my brand?

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Building a meaningful brand

How do you build a meaningful brand in the post-purpose era?

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Communication strategy

How to build an authentic and efficient communication strategy?

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Customer data protection

Digital marketing and data protection: can we make that marriage work?

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Cookieless marketing

How to target and activate in a cookieless world?

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Basics in legal for marketeers

How can you avoid legal issues in your communication?

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Brand strategy

How do I identify and build a strong brand?

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Customer journey

How to use the customer journey for digital marketing?

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Targeting and segmentation

How to properly understand and approach targets?

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Direct mail

How do I reach my consumer through their letterbox?

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Demystifying consumer research methods

What strategic questions should you answer when setting up consumer research?

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E-commerce marketplaces

How do I sell and advertise on online marketplaces?

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E-commerce legal

What legal and administrative requirements must my webshop comply with?

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E-commerce advertising

How do I use shoppable ads, social commerce, and promotions?

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Offline targeting

How does targeting work in non-digital media?

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Snapchat, Pinterest & TikTok

What do you need to know about paid campaigns on Snapchat, Pinterest & TikTok?

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Radio advertising

When, why, and how should I use radio in my communication plan?

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Newspapers & magazines

What role does print media play in a strategic communication plan?

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Social media (organic)

How can I increase my organic reach on social media?

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Video for content marketing

Why invest now in Video Marketing?

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Performance Marketing

How can I leverage data for effective marketing?

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Media & effectiveness measurement

How do you measure the success of a campaign and its impact on your marketing KPIs?

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Instore communication

How do you convince your shoppers with strong in-store communication?

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Digital marketing strategy

What are the pillars of a strong digital marketing strategy?

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Content distribution

What are the key distribution channels to reach your target audience?

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Media-audits & contracts

Why and how should you organise a media audit?

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Carbon Production Calculator

How to integrate CommToZero's Production Carbon Calculator into your campaigns?

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Influencer marketing

What is influencer marketing and why should you integrate it into your brand strategy?

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What are the key pillars to measure brand strength?

Which key brand equity pillars should you measure and track to assess your brand performance?

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Content creation

How to create successful content?

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Facebook, Instagram and LinkedIn

How to grasp paid social basics?

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Avoid Greenwashing

How to Detect and Avoid Greenwashing in Your Communication

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Navigate Sustainability Reporting

How to Prepare for the New Sustainability Reporting Requirements?

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Media Carbon Calculator

How to integrate the Media Carbon Calculator from CommToZero into your campaigns

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The building blocks of successful advertising

How to create successful advertising?

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Data driven customer activation

How to activate your consumers with data and technologies?

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Direct-to-consumer E-commerce

How to set-up and manage my own e-commerce business?

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E-commerce basics

What are the trends & challenges in e-commerce?

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Marketing technology platforms

Modern marketing platform

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Dashboarding

How to visualize data using dashboarding?

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Online targeting

How to choose the right media & techniques to reach your target?

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Advertising formats

How to choose the right advertising formats?

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Content marketing strategy

Why Content Marketing and how to develop a Strategy?

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Search engine optimization

How to increase traffic with SEO?

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Design thinking for UX

How to create user-centric digital experiences through design thinking?

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Digital trends

What are the digital trends today?

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Programmatic Marketing

How does programmatic marketing work in Belgium?

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Agency ecosystem

How do I make several agencies work together in an effcient ecosystem?

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Agency selection

How to select your Communication Agency and organise a Pitch?

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Consumer insights

What drives consumers?

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(Digital) Outdoor

When is using affichage and digital panels interesting?

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CRM strategy

How do you use a CRM strategy to improve relationships with your consumers?

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Category Management

How do I build an in-store brand?

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