Building a meaningful brand
How do you build a meaningful brand in the post-purpose era?
1. Introduction
About this training
How do you build a meaningful brand?
Marketing activist and international keynote speaker Thomas Kolster tells you all about it.
Across 12 chapters, followed by questions and assignments, you will learn how to shape a successful, transformative brand and deploy the meaningful marketing that brings it to life.
Among other things, you will learn how to avoid purpose-washing and find the true legitimacy of your organisation, how to play a more meaningful and authentic role in people's lives, and how to create large-scale behavioural change and ultimately boost sales.
Teachers
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Thomas Kolster
Founder & Creative Director, Goodvertising Agency
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