Demystifying consumer research methods
What strategic questions should you answer when setting up consumer research?
1. Introduction
About this training
In this course, Carine Vaeremans reminds us how research and information are fundamental to the development of a business, how market research is the basis for success and how you can leverage information that makes a difference. If you are well informed, you can make better and educated decisions.
Carine gives us the key elements for conducting market research. The following questions are covered: What are the key questions that form the basis of a good briefing? How do you choose the right methodology for your research? How do you leverage the insights that make the difference? And finally, how do you obtain and integrate solid reports into your business?
This video training is given in Dutch. The presentation is in English. Subtitles are available in Dutch, French and English.
Teachers
Teachers
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Carine Vaeremans
CEO, Profacts
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