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Effie Info Class

How to win an Effie?

Master Class

Online

woensdag 27 april 09:30 - 12:30

Taal: French Dutch

Het geheim van de beste marketeers? Weten hoe u een sterke Effie case bouwt.

De drijvende kracht achter de organisatie van de Effie Awards is hun missie om marketeers wereldwijd te onderrichten over ‘effectieve’ marketing communicatie strategieën mét bewezen resultaat en succesvolle effectieve marketeers te onderscheiden met een award. Het winnen van een Effie Award wordt wereldwijd erkend als de meest prestigieuze onderscheiding in de marketing industrie.

Voor het winnen van een Effie Award moet een Effie case worden ingediend waarbij aangetoond wordt dat communicatie een doorslaggevende rol heeft gespeeld bij het behalen van een buitengewoon marketingresultaat. Deze belangrijkste communicatieprijs wordt in België georganiseerd door UBA, ACC, BAM & UMA.

Wilt u eeuwige roem voor uw bijzondere prestatie in marketing communicatie? Schrijf u dan nu in op de gratis online Info Class. Ex-winnaars en juryleden vertellen u graag hoe u een sterke en overtuigende case bouwt.

Een uitgelezen selectie sprekers delen hun ervaringen omtrent het schrijven van een Effie. Zo krijg je een goed zicht op de verschillende vaardigheden en aspecten die van een Effie-schrijver en Effie-case een winnaar maken. Als deelnemer van zo'n class kan ik alleen maar dankbaar zijn voor de openheid en de passie waarmee de sprekers hun tips en inzichten willen meegeven! - Sofie Rutgeerts, Head of Commercial Research bij SBS Belgium - 24/04/2020

Ideale voorbereiding op het schrijven van een Effie! Alles wat je moet weten over de Effies, hoe te beginnen en hoe hem te winnen! - Jonas Braun, Media Strategie, Lidl belgium - 05/12/2017

Zeer nuttige sessie, bedankt! - Thomas Rubbens, Jr Strategic Planner, Kunstmaan - 05/12/2017

Programma

9:30 - 9:40
- Intro & verwelkoming
9:40 - 10:00
- Proven efficiency in marcom = vakmanschap: wat zijn de bouwstenen
10:00 - 10:15
- Proven efficiency in marcom is ook efficiënt teamwerk: some tips & trics
10:15 - 10:30
- Proven efficiency in marcom start met het juist bepalen van de doelstellingen: some tips & trics op basis van awardwinning cases
10:30 - 10:45
- Proven efficiency in marcom start met het juist bepalen van de doelstellingen: some tips & trics op basis van awardwinning cases
10:45 - 11:00
- Proven efficiency in marcom vereist een wel doordachte touchpoint strategie: some tips & trics
11:00 - 11:15
- Proven efficiency in marcom is strategie haarfijn afstemmen op doelstellingen: some tips & trics
11:15 - 11:30
- Proven efficiency in marcom is creatie inzetten ten dienste van strategie inzetten en niet omgekeerd: some tips & trics
11:30 - 12:00
- Q&A
12:00 - 12:10
- Einde met dankwoord

Brand Strategy
Beginner
Advanced
2022
Data & Technology
Content
Media
Research & Insights
Brand Strategy
Agency
B2B

Prijzen

Ticket	Prijs
Effie Info Class	Gratis

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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Effie Info Class

How to win an Effie?

Programma

Intro & verwelkoming

Proven efficiency in marcom = vakmanschap: wat zijn de bouwstenen

Proven efficiency in marcom is ook efficiënt teamwerk: some tips & trics

Proven efficiency in marcom start met het juist bepalen van de doelstellingen: some tips & trics op basis van awardwinning cases

Proven efficiency in marcom start met het juist bepalen van de doelstellingen: some tips & trics op basis van awardwinning cases

Proven efficiency in marcom vereist een wel doordachte touchpoint strategie: some tips & trics

Proven efficiency in marcom is strategie haarfijn afstemmen op doelstellingen: some tips & trics

Proven efficiency in marcom is creatie inzetten ten dienste van strategie inzetten en niet omgekeerd: some tips & trics

Q&A

Einde met dankwoord

Prijzen