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Boost your Effie performance

Hoe win ik een Effie?

Master Class

Online

donderdag 30 maart 09:30 - 12:30

Taal: French Dutch

Het geheim van de beste marketeers? Weten hoe u een sterke Effie case bouwt.

De drijvende kracht achter de organisatie van de Effie Awards is hun missie om marketeers wereldwijd te onderrichten over ‘effectieve’ marketing communicatie strategieën mét bewezen resultaat en succesvolle effectieve marketeers te onderscheiden met een award. Het winnen van een Effie Award wordt wereldwijd erkend als de meest prestigieuze onderscheiding in de marketing industrie.

Voor het winnen van een Effie Award moet een Effie case worden ingediend waarbij aangetoond wordt dat communicatie een doorslaggevende rol heeft gespeeld bij het behalen van een buitengewoon marketingresultaat. Deze belangrijkste communicatieprijs wordt in België georganiseerd door UBA, ACC, BAM & UMA.

Wilt u eeuwige roem voor uw bijzondere prestatie in marketing communicatie? Schrijf u dan nu in op de gratis online Info Class. Ex-winnaars en juryleden vertellen u graag hoe u een sterke en overtuigende case bouwt.

Een uitgelezen selectie sprekers delen hun ervaringen omtrent het schrijven van een Effie. Zo krijg je een goed zicht op de verschillende vaardigheden en aspecten die van een Effie-schrijver en Effie-case een winnaar maken. Als deelnemer van zo'n class kan ik alleen maar dankbaar zijn voor de openheid en de passie waarmee de sprekers hun tips en inzichten willen meegeven! - Sofie Rutgeerts, Head of Commercial Research bij SBS Belgium - 24/04/2020

Ideale voorbereiding op het schrijven van een Effie! Alles wat je moet weten over de Effies, hoe te beginnen en hoe hem te winnen! - Jonas Braun, Media Strategie, Lidl belgium - 05/12/2017

Zeer nuttige sessie, bedankt! - Thomas Rubbens, Jr Strategic Planner, Kunstmaan - 05/12/2017

Programma

9:30 - 9:45
- Welcome
9:45 - 10:15
- Tips & tricks for proven efficient marketing, followed by a Q&A session
10:15 - 10:30
- The new Effie challenges for the coming years
10:30 - 10:45
- How to optimize your touchpoint strategy
10:45 - 11:00
- Dare to opt for a strategic shift
11:00 - 11:15
- CommToZero goes Effie
11:15 - 11:30
- Routes to succes
11:30 - 12:00
- Practicals + Q&A

Beginner
Advanced
2023
Data & Technology
Content
Media
Research & Insights
Brand Strategy
Agency
B2B

Prijzen

Deze opleiding wordt gratis aangeboden.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

Naam	Leverancier	Omschrijving	Bewaartijd
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PBSESSION	UBA	Saves the visitor's preferences for the current session	2 hours
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accept-cookies	UBA	Saves the visitor's cookie preference	1 year
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has_logged_in	Vimeo	-	10 weeks
is_logged_in	Vimeo	-	10 weeks
pb-sa-*	UBA	Supports performance improvements of the website	current session
pbTrackId*	UBA	Identification of logged in users	1 month
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Naam	Leverancier	Omschrijving	Bewaartijd
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pbVisitorID	UBA	Identification of returning visitors	1 year

Naam	Leverancier	Omschrijving	Bewaartijd
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APISID	Google	Download certain Google Tools and save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search.	6 months
ARRAffinitySameSite	Microsoft	When using Microsoft Azure as a hosting platform and enabling load balancing, this cookie ensures that requests from one visitor's browsing session are always handled by the same server in the cluster.	1 year
DV	Google	This cookies is used to collect website statistics and track conversion rates and Google ad personalisation	2 hours
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NCR	-	-	23 hours
NID	Google	Used to show Google ads in Google services for signed-out users.	6 months
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SID	Google	Used to authenticate users to help ensure that only the actual owner of an account can access that account. For example, cookies called ‘SID’ and ‘HSID’ contain digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time. The combination of these cookies allows Google to block many types of attack, such as attempts to steal the content of forms submitted in Google services.ith a service.	6 months
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Boost your Effie performance

Hoe win ik een Effie?

Programma

Welcome

Tips & tricks for proven efficient marketing, followed by a Q&A session

The new Effie challenges for the coming years

How to optimize your touchpoint strategy

Dare to opt for a strategic shift

CommToZero goes Effie

Routes to succes

Practicals + Q&A

Prijzen