Spotlight on Customer Experience Event by Kantar & UBA

Name: Spotlight on Customer Experience Event by Kantar & UBA
Start: 2024-09-24T09:00:00+02:00
End: 2024-09-24T13:15:00+02:00
Location: UBA Buro & Design Center

A benchmark of meaningful difference in CX

For 20 years, the CX Benchmark study has set the standard for evaluating customer experiences in France. This year, we are excited to bring this invaluable study to Belgium, assessing the quality of customer experience across 64 brands from 14 diverse sectors.

dinsdag 24 september 09:00 - 13:15

UBA Buro & Design Center

The CX Benchmark study uncovers what it takes to deliver the ultimate customer experience. Three pillars have been identified as crucial:

Execution – the functional elements
Connection – the on-going relationship
Emotion – the more human aspects of such a relationship

Businesses that excel in these three dimensions also create a meaningfully different experience for their customers. This is further supported by Kantar BrandZ learnings, which show that brands are built through experience by consistently delivering on their promise over and over again.

Highlights

Opening Keynote: Discover how to make a meaningful difference in customer experience with insights from Steven Van Belleghem, a renowned thought leader in customer-centric strategies.
Study Insights: Gino De Vooght, Director of CX at Kantar, will unveil the key findings of the CX Benchmark study, providing you with a comprehensive understanding of the current customer experience landscape.
Inspiring Cases: Learn from the real-world experiences of leading brands like Ikea and Argenta, who are at the forefront of delivering exceptional customer experiences.