A benchmark of meaningful difference in CX
For 20 years, the CX Benchmark study has set the standard for evaluating customer experiences in France. This year, we are excited to bring this invaluable study to Belgium, assessing the quality of customer experience across 64 brands from 14 diverse sectors.
Sprekers
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Esther Hendrickx
Customer Experience Expert, Argenta10 years at Argenta within process management, business analysis, strategic marketing, and customer experience.
Esther works within the team ‘’Family & Protection” that focusses on the products and customer experience of daily banking and insurances. As a Customer Experience Expert she is responsible for optimizing customer experiences, by listening to customers, identifying their needs and translate them concretely into appropriate strategic policies and actions.
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Gino De Vooght
Commercial Director, CX Transformation & Measurement, Kantar Insights NVGino joined Kantar in 2013 and has over 20 years of experience in consumer and user experience research.
As Commercial Director he gives his clients actionable advise on how to grow their business. To that end Gino designs and interprets research that addresses the real business issue. Thorough listening to clients needs and close cooperation are vital to success.
Area’s of expertise: Customer Experience, Human behaviour, Decision making.
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Karel Peersman
Manager Brand & Campaigns, Argenta6 years at Argenta within the Marketing & Sustainability department.
As Manager Brand and Campaigns he and his team are responsible for developing and monitoring the Argenta brand, commercial customer communication and setting up all branding & performance campaigns.
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Steven De Smet
Head of Customer Experience, IkeaSteven is a values driven professional with over 20 years of experience in marketing, communication and CX for high profile consumer brands. He has had the pleasure of working with brands like Black&Decker, Sony, and is currently Customer Manager for IKEA in Belgium. He firmly believes in a holistic and purpose led approach to brand building.
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Steven Van Belleghem
Founder, Nexxworks & SnackbytesSteven has several international bestsellers to his name: ‘The Conversation Manager’, ‘When Digital Becomes Human’, ‘Customers the Day after Tomorrow’, and in 2020, ‘The Offer You Can’t Refuse’ was released. His passion is to inspire about the customer experience of the future. Steven believes that entrepreneurs can only touch the hearts of their customers if they approach them empathetically and as human beings. This can be achieved by playing the long-term game and using new technology with common sense. Success is a logical result of this approach.
As an international keynote speaker, Steven has delivered over 1,500 presentations in 45 different countries. No wonder his YouTube channel has nearly 25,000 subscribers.