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Afgelopen Master Classes

Master Class
Business plan effectiveness - OGSM advanced
di 10 sep 13:30 - 16:30
Hoe vertaal je de visie van een jaarplan in concrete acties?

Brussel
Taal: English
- Brand Strategy
Master Class
Mastering customer experience management (advanced)
di 10 sep 09:30 - 12:30
Hoe kan je een impactvolle klanterervaring verder stimuleren?

Brussel
Taal: English
- Brand Strategy
Master Class
Negotiation skills
do 20 jun 09:30 - 13:00
Hoe haal ik het beste resultaat uit een onderhandeling?

Brussel
Taal: French
- Skills
Master Class
Elevating brands on LinkedIn
vr 14 jun 10:00 - 13:00
Hoe kan u als merk uw voordeel halen uit LinkedIn?

Brussel
Taal: Dutch
- Content
- Media
Master Class
Masterful sales presentations
do 13 jun 13:30 - 16:30
Hoe de impact van jouw verkooppresentaties verhogen?

Brussel
Taal: English
- E-commerce & Sales
Master Class
Marketing automation for engagement
vr 7 jun 09:30 - 12:30
Welke impact heeft marketing automation op organisaties en hoe verbetert het de klantbetrokkenheid?

Brussel
Taal: Dutch
- Data & Technology
- Content
Master Class
The core principles of value based pricing
do 6 jun 09:30 - 12:30
Hoe kan je een prijsstrategie succesvol opzetten en optimaliseren?

Brussel
Taal: English
- Research & Insights
- E-commerce & Sales
Master Class
Effective first party data strategy
vr 31 mei 09:30 - 12:30
Hoe kunt u uw marketingprestaties optimaliseren door gegevens te verzamelen en samen te werken?

Brussel
Taal: French
- Data & Technology
- Media
- Privacy
Master Class
Creative thinking
do 30 mei 13:30 - 17:00
Hoe versterk je jouw creatieve denkspier?

Brussel
Taal: Dutch
- Skills
Master Class
Introduction to business applications of AI in marketing
wo 29 mei 09:30 - 12:30
Voor welke bedrijfstoepassingen kan je als marketeer AI gebruiken om sneller en efficiënter te werken?

Brussel
Taal: English
- Data & Technology
- Content
- Brand Strategy
- Artificial Intelligence
Master Class
Customer experience measurement (basics)
di 28 mei 13:30 - 16:30
Hoe de klantenervaring van jouw merk stimuleren?

Brussel
Taal: English
- Brand Strategy
Master Class
Growing your business profitably
di 28 mei 09:30 - 12:30
Hoe kan ik ervoor zorgen dat mijn bedrijfsmodel waarde creëert?

Brussel
Taal: English
- Brand Strategy
Master Class
GDPR and customer data protection
vr 24 mei 09:30 - 12:30
Hoe zijn de GDPR en de nieuwe regelgevingen belangrijk voor de bescherming van jouw consumenten?

Brussel
Taal: Dutch
- Data & Technology
- Privacy
Master Class
Building an effective sales plan in 1 day
wo 22 mei 09:30 - 16:30
Hoe een goed sales plan opmaken en succesvol implementeren?

Brussel
Taal: Dutch
- E-commerce & Sales
Master Class

Online
AI for the creation of communication content
vr 17 mei 09:30 - 12:00
Wat zijn handige AI-tools en AI-prompts voor het creëren van merk- en bedrijfscontent?

Taal: English
- Data & Technology
- Content
- Media
- Artificial Intelligence
Master Class

Online
Agency remuneration & evaluation
do 16 mei 09:30 - 11:30
Hoe een agentschap correct evalueren en vergoeden?

Taal: Dutch
- Agency
Master Class
Media & effectiveness measurement
di 14 mei 13:30 - 16:30
Hoe meet ik de effectiviteit van mijn communicatie?

Brussel
Taal: Dutch
- Media
- Research & Insights
Master Class
Brand activation strategy
di 14 mei 09:30 - 12:30
Hoe jouw merk strategisch activeren?

Brussel
Taal: English
- Brand Strategy
Master Class
Negotiation skills
di 23 apr 13:30 - 17:00
Hoe haal ik het beste resultaat uit een onderhandeling?

Brussel
Taal: Dutch
- Skills
Master Class
Employer marketing
do 18 apr 13:30 - 16:30
Hoe bouwt u een sterker merk van binnenuit?

Brussel
Taal: English
- Employer branding
Master Class
Business plan effectiveness: OGSM basics
do 18 apr 09:30 - 12:30
Hoe effectieve business- en marketingplannen opstellen ?

Brussel
Taal: English
- Brand Strategy
Master Class

Online
Addressable TV
wo 17 apr 09:30 - 11:30
Wat moet een merk weten over addressable tv?

Taal: French
- Media
Master Class
Creative thinking
di 16 apr 13:30 - 17:00
Hoe versterkt u uw creatieve denkspier?

Brussel
Taal: French
- Skills
Master Class
Optimising the performance of your webshop
di 16 apr 09:30 - 12:30
Hoe kan u uw webshop opschalen voor optimale customer appeal en conversie?

Brussel
Taal: English
- E-commerce & Sales
Master Class

Online
Boost your Effie performance
do 28 mrt 13:30 - 16:00
Hoe bouw ik een winnende Effie case?

Taal: French Dutch English
- Data & Technology
- Content
- Media
- Research & Insights
- Brand Strategy
- Agency
- B2B

Naam	Leverancier	Omschrijving	Bewaartijd
JSESSIONID*	Vimeo	JSESSIONID is a cookie generated by Servlet containers and used for session management in J2EE web applications for HTTP protocol. If a Web server is using a cookie for session management, it creates and sends JSESSIONID cookie to the client and then the client sends it back to the server in subsequent HTTP requests. JSESSIONID is a platform session cookie and is used by sites with JavaServer Pages (JSP). The cookie is used to maintain an anonymous user session by the server.	current session
OptanonConsent	Vimeo	This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user’s browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.	1 week
PBSESSION	UBA	Saves the visitor's preferences for the current session	2 hours
ProBaseUserLanguage	UBA	Saves the visitor's language preference	1 year
__cf_bm	Cloudflare	Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.	30 minutes
_abexps	Vimeo	Unknown, Vimeo didn't provide any information on this cookie.	10 weeks
_cfuvid	Cloudflare	The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.	current session
_gid	Vimeo	ID used to identify users for 24 hours after last activity	24 hours
_uetsid	Vimeo	This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.	30 minutes
_uetvid	Vimeo	This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.	7 days
accept-cookies	UBA	Saves the visitor's cookie preference	1 year
cachekey	UBA	Prevents logged in users from seeing a cached site	1 month
has_logged_in	Vimeo	-	10 weeks
is_logged_in	Vimeo	-	10 weeks
pb-sa-*	UBA	Supports performance improvements of the website	current session
pbTrackId*	UBA	Identification of logged in users	1 month
player	Vimeo	Stores preferences for player controls (i.e. volume, stream quality, captions).	1 year
ppms_privacy_*	Piwik PRO	Stores the visitor’s consent to data collection and usage.	7 days
probase_notice	UBA	Shows functional notifications to the visitor	1 day
rememberDevice2FA*	UBA	Identification of the device on which the user used two-factor authentication	30 days
ssm_au	-	Unknown, we don't have any information on this cookie.	23 hours
stg_debug	Piwik PRO	Helps to display the website in debug mode when using Piwik PRO Tag Manager.	14 days
survey-trainingIds	UBA	Saves the ID's of the survey filled in by the visitor.	current session
vuid	Vimeo	Vimeo-generated ID used for generating analytics information for the video owner.	2 years

Naam	Leverancier	Omschrijving	Bewaartijd
SOCS	Google	Stores a user's state regarding their cookies choices	13 months
visitedcampaignBanner-*	UBA	Stores the user preference regarding the display of a banner.	1 week

Naam	Leverancier	Omschrijving	Bewaartijd
_ga	Google	ID used to identify users	2 years
_ga_*	Google	ID used to identify users	2 years
_pk_id*	Piwik PRO	Used to store a few details about the user such as the unique visitor ID	13 months
_pk_ses*	Piwik PRO	Short lived cookies used to temporarily store data for the visit	30 minutes
stg_externalReferrer	Piwik PRO	Stores an URL of a website that referred a visitor to your website.	current session

Naam	Leverancier	Omschrijving	Bewaartijd
OTZ	Google	Aggregate analysis of website visitors	4 days
_fbc	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	2 years
_fbp	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	4 months
li_fat_id	LinkedIn	Member indirect identifier for Members for conversion tracking, retargeting, analytics	1 month
pbVisitorID	UBA	Identification of returning visitors	1 year

Naam	Leverancier	Omschrijving	Bewaartijd
AEC	Google	Used to detect spam, fraud, and abuse to help ensure advertisers are not incorrectly charged for fraudulent or otherwise invalid impressions or interactions with ads, and that YouTube creators in the YouTube Partner Program are remunerated fairly.	45 days
APISID	Google	Download certain Google Tools and save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search.	6 months
ARRAffinitySameSite	Microsoft	When using Microsoft Azure as a hosting platform and enabling load balancing, this cookie ensures that requests from one visitor's browsing session are always handled by the same server in the cluster.	1 year
DV	Google	This cookies is used to collect website statistics and track conversion rates and Google ad personalisation	2 hours
HSID	Google	Used to authenticate users to help ensure that only the actual owner of an account can access that account. For example, cookies called ‘SID’ and ‘HSID’ contain digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time. The combination of these cookies allows Google to block many types of attack, such as attempts to steal the content of forms submitted in Google services.ith a service.	6 months
NCR	-	-	23 hours
NID	Google	Used to show Google ads in Google services for signed-out users.	6 months
SAPISID	Google	Download certain Google Tools and save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search.	6 months
SID	Google	Used to authenticate users to help ensure that only the actual owner of an account can access that account. For example, cookies called ‘SID’ and ‘HSID’ contain digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time. The combination of these cookies allows Google to block many types of attack, such as attempts to steal the content of forms submitted in Google services.ith a service.	6 months
SIDCC	Google	Unknown, Google didn't provide any information on this cookie.	1 year
SSID	Google	Unknown, Google didn't provide any information on this cookie.	1 year
VstsSession	Microsoft	Unknown, Microsoft didn't provide any information on this cookie.	5 months
WFESessionId	-	Unknown, we don't have any information on this cookie.	-
__Secure-1PAPISID	Google	Unknown, Google didn't provide any information on this cookie.	1 year
__Secure-1PSID	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-1PSIDCC	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-1PSIDTS	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-3PAPISID	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-3PSID	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-3PSIDCC	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-3PSIDTS	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-ENID	Google	Used to remember your preferences and other information, such as your preferred language, how many results you prefer to have shown on a search results page (for example, 10 or 20), and whether you want to have Google’s SafeSearch filter turned on.	6 months
ai_session	Microsoft	This is a unique anonymous session identifier cookie.	current session
ai_user	Microsoft	This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.	1 year

Cookies op deze website

Afgelopen Master Classes

Business plan effectiveness - OGSM advanced

Mastering customer experience management (advanced)

Negotiation skills

Elevating brands on LinkedIn

Masterful sales presentations

Marketing automation for engagement

The core principles of value based pricing

Effective first party data strategy

Creative thinking

Introduction to business applications of AI in marketing

Customer experience measurement (basics)

Growing your business profitably

GDPR and customer data protection

Building an effective sales plan in 1 day

AI for the creation of communication content

Agency remuneration & evaluation

Media & effectiveness measurement

Brand activation strategy

Negotiation skills

Employer marketing

Business plan effectiveness: OGSM basics

Addressable TV

Creative thinking

Optimising the performance of your webshop

Boost your Effie performance