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Afgelopen Master Classes

Master Class
Branding the change: Regenerative Brands
do 9 feb 13:30 - 16:30
Hoe uw merk in de markt plaatsen en waarde creëren met een maatschappelijke impact?

Brussel
Taal: French English
- Content
- Brand Strategy
- B2B
- Sustainability
Master Class
Customerproof Copy
wo 8 feb 13:30 - 16:30
Hoe beoordeel ik of mijn reclameteksten optimale impact hebben?

Brussel
- Content
- Agency
Master Class
Customer Experience Measurement
di 7 feb 13:30 - 17:00
Hoe klantentevredenheid meten en optimaliseren?

Brussel
Taal: English
- Brand Strategy
Master Class
Sponsorship Impact
do 2 feb 13:30 - 17:00
Hoe laat u uw sponsorprogramma's maximaal renderen?

Brussel
Taal: English
- Sponsoring & Events
Master Class

Online
Predictive Marketing
wo 1 feb 13:30 - 15:30
Hoe voorspellende algoritmes en Machine Learning inpassen in moderne marketing?
- Data & Technology
Master Class

Online
The sense and non-sense of Agile
di 17 jan 10:30 - 12:00
If your head is in the company, your a*s is facing the customer

Taal: Dutch
- Brand Strategy
- B2B
Master Class

Online
Streaming and esports
wo 14 dec 13:30 - 17:00
Wat is streaming and esports en hoe kan dit binnen marketing worden ingezet?

Taal: English
- Data & Technology
Master Class
Brainstorming Techniques
di 13 dec 13:30 - 17:00
Hoe tilt u met doeltreffende brainstormtechnieken uw creativiteit naar een hoger niveau?

Brussel
Taal: French
- Skills
Master Class

Online
Marketing Automation
wo 30 nov 13:30 - 17:00
Wat betekent dat voor mijn organisatie en hoe begin ik er aan?

Taal: Dutch
- Data & Technology
- Content
Master Class
Business Model Innovation
di 29 nov 13:30 - 17:00
Hoe creëer en lanceer ik een business model van idee tot waarde ?

Brussel
Taal: Dutch
- Brand Strategy
Master Class

Online
From cookieless to first party data compliance
di 29 nov 09:00 - 12:00
Hoe kan je je cookie- en databeleid in regel stellen en hoe kan je je voorbereiden op een cookieless future?

Taal: Dutch
- Data & Technology
- Content
- Media
- Research & Insights
- Agency
- B2B
Master Class
Hyperpersonalisation
wo 23 nov 13:30 - 17:00
Is het personaliseren van advertenties intrusief? Hoe gaat u het best te werk?

Brussel
Taal: Dutch
- Media
Master Class

Online
E-mail Marketing
di 22 nov 13:30 - 17:00
Hoe zorg ik ervoor dat mijn e-mailcampagnes de beste respons opleveren?

Taal: Dutch
- Content
Master Class

Online
GDPR
wo 16 nov 09:00 - 12:00
In a broader data legislation context and evolving privacy framework

Taal: French Dutch
- Data & Technology
- Brand Strategy
Master Class
Client Brief
di 15 nov 13:30 - 17:00
Hoe geef ik een goede briefing?

Brussel
Taal: Dutch
- Agency
Master Class
Saving the Planet is a Communication Challenge
di 15 nov 09:00 - 12:00
How to credibly communicate about sustainability?

Brussel
Taal: Dutch
- Brand Strategy
- Agency
- Sustainability
Master Class

Online
Towards zero greenwashing – the 6 principles
wo 9 nov 14:00 - 15:30
How to avoid greenwashing in environmental claims

Taal: English
- Brand Strategy
- Sustainability
Master Class
Media Training
di 8 nov 13:30 - 17:00
Hoe bereid ik een interview voor en hoe ga ik om met journalisten?

Brussel
Taal: Dutch
- Skills
Master Class

Online
Instore Communication
di 8 nov 09:00 - 12:00
Hoe zorg ik voor een maximale impact van instore communicatie op het gedrag van de shopper?
- E-commerce & Sales
Master Class
How to organise sustainable events?
wo 26 okt 13:30 - 17:00
How to create sustainable events?

Brussel
Taal: French Dutch
- Sponsoring & Events
Master Class
5 Golden learnings to ROI in Marketing
wo 26 okt 09:00 - 12:00
70 jaar marketingkennis gecondenseerd in 5 tips voor
baanbrekende resultaten

Brussel
Taal: Dutch
- Data & Technology
- Media
- Research & Insights
- Brand Strategy
- Agency
Master Class
Media Briefing
di 25 okt 13:30 - 17:00
Hoe optimaliseer ik mijn briefings naar mijn mediabureau?

Brussel
Taal: French
- Media
Master Class
Plan Efficiency - OGSM Advanced
di 25 okt 09:00 - 12:30
Hoe een jaarplan van visie naar actie brengen ?

Brussel
Taal: Dutch
- Brand Strategy
Master Class

Online
Media & Creativity
di 18 okt 14:00 - 16:00
Welke rol spelen media en creativiteit in de groei van een merk?

Taal: Dutch
- Media
Master Class

Online
Agency Ecosystems
di 18 okt 09:30 - 11:30
Hoe de prestaties van uw agentschap eco-systemen te verhogen

Taal: Dutch
- Agency
- B2B

Naam	Leverancier	Omschrijving	Bewaartijd
JSESSIONID*	Vimeo	JSESSIONID is a cookie generated by Servlet containers and used for session management in J2EE web applications for HTTP protocol. If a Web server is using a cookie for session management, it creates and sends JSESSIONID cookie to the client and then the client sends it back to the server in subsequent HTTP requests. JSESSIONID is a platform session cookie and is used by sites with JavaServer Pages (JSP). The cookie is used to maintain an anonymous user session by the server.	current session
OptanonConsent	Vimeo	This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user’s browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.	1 week
PBSESSION	UBA	Saves the visitor's preferences for the current session	2 hours
ProBaseUserLanguage	UBA	Saves the visitor's language preference	1 year
__cf_bm	Cloudflare	Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.	30 minutes
_abexps	Vimeo	Unknown, Vimeo didn't provide any information on this cookie.	10 weeks
_cfuvid	Cloudflare	The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.	current session
_gid	Vimeo	ID used to identify users for 24 hours after last activity	24 hours
_uetsid	Vimeo	This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.	30 minutes
_uetvid	Vimeo	This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.	7 days
accept-cookies	UBA	Saves the visitor's cookie preference	1 year
cachekey	UBA	Prevents logged in users from seeing a cached site	1 month
has_logged_in	Vimeo	-	10 weeks
is_logged_in	Vimeo	-	10 weeks
pb-sa-*	UBA	Supports performance improvements of the website	current session
pbTrackId*	UBA	Identification of logged in users	1 month
player	Vimeo	Stores preferences for player controls (i.e. volume, stream quality, captions).	1 year
ppms_privacy_*	Piwik PRO	Stores the visitor’s consent to data collection and usage.	7 days
probase_notice	UBA	Shows functional notifications to the visitor	1 day
rememberDevice2FA*	UBA	Identification of the device on which the user used two-factor authentication	30 days
ssm_au	-	Unknown, we don't have any information on this cookie.	23 hours
stg_debug	Piwik PRO	Helps to display the website in debug mode when using Piwik PRO Tag Manager.	14 days
survey-trainingIds	UBA	Saves the ID's of the survey filled in by the visitor.	current session
vuid	Vimeo	Vimeo-generated ID used for generating analytics information for the video owner.	2 years

Naam	Leverancier	Omschrijving	Bewaartijd
SOCS	Google	Stores a user's state regarding their cookies choices	13 months
visitedcampaignBanner-*	UBA	Stores the user preference regarding the display of a banner.	1 week

Naam	Leverancier	Omschrijving	Bewaartijd
_ga	Google	ID used to identify users	2 years
_ga_*	Google	ID used to identify users	2 years
_pk_id*	Piwik PRO	Used to store a few details about the user such as the unique visitor ID	13 months
_pk_ses*	Piwik PRO	Short lived cookies used to temporarily store data for the visit	30 minutes
stg_externalReferrer	Piwik PRO	Stores an URL of a website that referred a visitor to your website.	current session

Naam	Leverancier	Omschrijving	Bewaartijd
OTZ	Google	Aggregate analysis of website visitors	4 days
_fbc	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	2 years
_fbp	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	4 months
li_fat_id	LinkedIn	Member indirect identifier for Members for conversion tracking, retargeting, analytics	1 month
pbVisitorID	UBA	Identification of returning visitors	1 year

Naam	Leverancier	Omschrijving	Bewaartijd
AEC	Google	Used to detect spam, fraud, and abuse to help ensure advertisers are not incorrectly charged for fraudulent or otherwise invalid impressions or interactions with ads, and that YouTube creators in the YouTube Partner Program are remunerated fairly.	45 days
APISID	Google	Download certain Google Tools and save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search.	6 months
ARRAffinitySameSite	Microsoft	When using Microsoft Azure as a hosting platform and enabling load balancing, this cookie ensures that requests from one visitor's browsing session are always handled by the same server in the cluster.	1 year
DV	Google	This cookies is used to collect website statistics and track conversion rates and Google ad personalisation	2 hours
HSID	Google	Used to authenticate users to help ensure that only the actual owner of an account can access that account. For example, cookies called ‘SID’ and ‘HSID’ contain digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time. The combination of these cookies allows Google to block many types of attack, such as attempts to steal the content of forms submitted in Google services.ith a service.	6 months
NCR	-	-	23 hours
NID	Google	Used to show Google ads in Google services for signed-out users.	6 months
SAPISID	Google	Download certain Google Tools and save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search.	6 months
SID	Google	Used to authenticate users to help ensure that only the actual owner of an account can access that account. For example, cookies called ‘SID’ and ‘HSID’ contain digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time. The combination of these cookies allows Google to block many types of attack, such as attempts to steal the content of forms submitted in Google services.ith a service.	6 months
SIDCC	Google	Unknown, Google didn't provide any information on this cookie.	1 year
SSID	Google	Unknown, Google didn't provide any information on this cookie.	1 year
VstsSession	Microsoft	Unknown, Microsoft didn't provide any information on this cookie.	5 months
WFESessionId	-	Unknown, we don't have any information on this cookie.	-
__Secure-1PAPISID	Google	Unknown, Google didn't provide any information on this cookie.	1 year
__Secure-1PSID	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-1PSIDCC	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-1PSIDTS	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-3PAPISID	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-3PSID	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-3PSIDCC	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-3PSIDTS	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-ENID	Google	Used to remember your preferences and other information, such as your preferred language, how many results you prefer to have shown on a search results page (for example, 10 or 20), and whether you want to have Google’s SafeSearch filter turned on.	6 months
ai_session	Microsoft	This is a unique anonymous session identifier cookie.	current session
ai_user	Microsoft	This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.	1 year

Cookies op deze website

Afgelopen Master Classes

Branding the change: Regenerative Brands

Customerproof Copy

Customer Experience Measurement

Sponsorship Impact

Predictive Marketing

The sense and non-sense of Agile

Streaming and esports

Brainstorming Techniques

Marketing Automation

Business Model Innovation

From cookieless to first party data compliance

Hyperpersonalisation

E-mail Marketing

GDPR

Client Brief

Saving the Planet is a Communication Challenge

Towards zero greenwashing – the 6 principles

Media Training

Instore Communication

How to organise sustainable events?

5 Golden learnings to ROI in Marketing

Media Briefing

Plan Efficiency - OGSM Advanced

Media & Creativity

Agency Ecosystems