Creating spaces for brands to grow
UBA unites, represents, inspires, and supports brand builders. We provide ambitious brands with the space to grow sustainably.
We represent your interests
Share your experience with peers
Broaden your network
Discover the trainings
Digital advertising surges to 41.9% of media investment
The Belgian media landscape has reached a new milestone: for the first time ever, digital advertising has c...
News
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Is a UBA membership meaningful for your company?
UBA is the only Belgian association that is 100% dedicated to the interests of brands. Disco...News
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DEI in Belgium and Europe: following America’s footsteps?
As Diversity, Equality & Inclusion is facing scrutiny in America, many wonder if Europe ...News
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UBA welcomes 7 new members: Canon, Edenred, JohnMartin, Kraft Heinz, Trademart, Trenker and Veolia
What do these companies have in common? The ambition to grow their brand and the desire to c...News
Knowledge and Insights
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AI in content creation: real-life use cases from agencies and brands
During the Exchange Community Content on 28 March, three inspiring talks revealed how agenci...News Exchange Community
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How UBA brand members are already using AI
UBA’s latest publication shares 12 key takeaways from Belgian marketing leaders on ado...News Publications
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Digital advertising surges to 41.9% of media investment
The Belgian media landscape has reached a new milestone: for the first time ever, digital ad...News
Master Classes
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Brand activation strategy
How to activate your brand strategically?
Show event
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Agency remuneration & evaluation
How to correctly evaluate and compensate an agency?
Show event
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Business plan effectiveness - OGSM advanced
How do you translate the vision of an annual plan into concrete actions?
Show event
Join our community
Being a member of UBA offers numerous benefits. Depending on your membership type, you will have free access to the full range of services or benefit from significant discounts on our training and events. The membership applies to the entire company, so all employees can take advantage of the benefits.
Do you want to get the most out of your UBA membership? I’m happy to help you make the most of the benefits and strengthen your network. Not a member yet? I can also provide you with all the information you need without obligation.
Sales & Loyalty manager
