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Sustainability Line

Six out of ten sustainability claims made by European companies are not substantiated or backed by data. No wonder that 93% of Belgians say they don't believe what companies say about sustainability.

Our Sustainability Line helps you communicate your sustainability strategy clearly, honestly, and accurately.

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What is my benefit as a UBA member?

UBA members can contact the Sustainability Line for free first-line advice. How does it work? You submit your question via the form below, and Wim Vermeulen, a sustainability expert at Bubka, will personally respond to you within 48 hours.

What is "Bubka"?

Bubka is a creative agency for sustainable change.

They help marketers and brands turn sustainable efforts into growth, through creativity that is deeply rooted in science.

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What can Bubka help me with?

  • For every industry or sector, sustainability standards have been defined. What do they look like for my sector?
  • I am unsure about using a specific term (e.g., eco-friendly). Can I use it freely?
  • I want to place a label on my packaging. Is that allowed? And if so, what are the requirements?
  • How can I communicate my sustainability efforts credibly?
  • How can I avoid greenwashing?
  • How do I select the SDGs I want to focus on?
  • How important is sustainability to Belgians? Does its importance vary between the North and South or across different generations?
  • How can I translate my strategic sustainability plan into a story that motivates employees?
  • What are the obligations and rules for writing a good sustainability report?
  • What are the restrictions and opportunities for my sector arising from the Green Deal, the Consumer Directive, From Farm to Fork, and Fit for 55?
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