Get represented
UBA represents the interests of brand builders and actively shapes regulations. We gather input from our members and speak with one voice to policymakers to help determine how the market evolves.
"At Colruyt Group, sustainable entrepreneurship is in our DNA. UBA provides me with the tools to communicate correctly and responsibly about sustainability."
Head of Customer & Marketing Domain at Colruyt Group
We advocate for self-regulation
UBA fully supports self-regulation. Through the "Conseil de la Publicité"/ "Raad voor Reclame" , we fund the contribution of advertisers to the "Jury d'Éthique Publicitaire"/"Jury voor Ethische Praktijken Inzake Reclame". We also contribute to the Belgian Pledge, an initiative to better protect children from marketing of unhealthy products, and work with the sector to shape agreements on marketing for alcoholic beverages.
We are committed to sustainability
We also support brand builders in their sustainable initiatives and communication around them, including through our CommToZero coalition and the Towards Zero Greenwashing guide.
We are working together for better data protection
Now more than ever, the success of your marketing efforts largely depends on personal data. That’s why UBA, in collaboration with Sirius Legal and QuaData, launched the UBA Data Protection Guide, a practical guide for our members that evolves with the regulations.
We help shape the new vision of the CIM
Measuring is knowing. To enable our members to measure even better, UBA is contributing to the development of a cross-media measurement system for the CIM. This system measures media usage from the consumer's perspective and gives extra attention to user privacy.
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