GDPR Line

GDPR Line

The General Data Protection Regulation (GDPR) is the European legislation on privacy and data protection.

Today, companies manage larger volumes and a much wider variety of data. This presents significant challenges.

Do you have a specific question about GDPR? In collaboration with QuaData, we offer UBA members free answers to GDPR-related questions.

What can QuaData advise you about?

For example, QuaData can advise you on the following topics:

Best practices for collecting and using customer data without violating GDPR.

Using explicit consent or legitimate interest for sending marketing emails.

Precise rules on the use of cookies and tracking pixels in digital campaigns.

Using purchased data from a provider or partner for advertising campaigns.

Ensuring Google Analytics and other tracking tools comply with GDPR requirements.

Methods for segmenting audiences without violating regulations.

Risks of outdated or incorrect customer databases.

Conditions for transferring customer data outside the EU, especially via U.S.-based SaaS tools.

Obligations in case of a data breach or hack involving customer data used in marketing.

How to turn GDPR into a marketing advantage and build customer trust.

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Name	Vendor	Description	Expiry
PBSESSION	UBA	Saves the visitor's preferences for the current session	2 hours
ProBaseUserLanguage	UBA	Saves the visitor's language preference	1 year
pb-sa-*	UBA	Supports performance improvements of the website	current session
ppms_privacy_*	Piwik PRO	Stores the visitor’s consent to data collection and usage.	7 days
probase_notice	UBA	Shows functional notifications to the visitor	1 day
rememberDevice2FA*	UBA	Identification of the device on which the user used two-factor authentication	30 days

Name	Vendor	Description	Expiry
_fbp	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	4 months
pbVisitorID	UBA	Identification of returning visitors	1 year

Name	Category	Description	Expiry
PBSESSION	Functional	Saves the visitor's preferences for the current session	2 hours
ProBaseUserLanguage	Functional	Saves the visitor's language preference	1 year
pb-sa-*	Functional	Supports performance improvements of the website	current session
pbVisitorID	Tracking	Identification of returning visitors	1 year
probase_notice	Functional	Shows functional notifications to the visitor	1 day
rememberDevice2FA*	Functional	Identification of the device on which the user used two-factor authentication	30 days

What is my benefit as a UBA member?