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How UBA brand members are already using AI
UBA’s latest publication shares 12 key takeaways from Belgian marketing leaders on ado...News Publications
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New Client-Agency contract including the use of AI
As a key player in the marketing and communications sector, building strong relationships be...Publications
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Use your marketing communication as a lever for sustainable change
Advertising, as a reflection of our society, plays a powerful role in shaping how we think a...News Publications
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Retail media: establishing a transparent, efficient, and secure ecosystem
Retail media is becoming a major trend in marketing and advertising, with the potential to e...News Exchange Community Publications
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Guidelines on artificial intelligence & communication
UBA and ACC have developed the "Guidelines on Artificial Intelligence & Communication," ...News Publications
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The launch of the UBA Data Protection Guide
The UBA Data Protection Guide is a practical resource designed to help marketers and brands ...News Publications
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The marcom sector promotes Diversity, Equity & Inclusion in their companies.
UBA is dedicated to advancing Diversity, Equity, and Inclusion (DE&I) within the communi...News Publications
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Towards zero greenwashing: UBA supports CommToZero
In the current climate crisis, we must all take responsibility, both individually and as a s...News Publications
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New recommendations regarding influencers for more transparency
Influencers are becoming increasingly important in promoting brands. Therefore, the Communic...News Publications
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New Guideline: Strengthen Diversity and Inclusion in the Creative Process
Diversity and inclusion are widely discussed in the marketing world, and everyone recognizes...News Publications
