The CMI Community focuses on everything related to consumer & shopper behavior research, market analysis, data collection and analysis. It zooms in on identifying opportunities, minimizing risks, and creating competitive advantage.
The Consumer & Market Insights Exchange Community primarily targets CMI, Research, and Insight professionals. Depending on the topic of the session, it is also relevant for marketing and communications managers.
The Exchange Community CMI sessions provide a platform to learn, inspire, and share practical insights in the fields of consumer, shopper, and market insights.
As a kickstarter and source of inspiration, experts in this field deliver presentations on the latest methodologies and trends, both in B2C and B2B contexts. Since AI is a real game changer in all aspects of research, significant attention is also given to this topic. Past sessions, for example, have focused on:
Caroline Chabier
President
Vandemoortele I Customer Insights & Market Research Manager
Pieter Markey
Vice-president
Telenet | Market Research & Consumer Insight Manager
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