UBA logo

Master Classes

Each year, there are more than 60 specialized half-day trainings to refresh your knowledge, available online or on-site at UBA. The Master Classes are designed for both juniors and more experienced profiles.

Find a Master Class
Master Class at UBA

Dive deeper into a topic

During the Master Classes, you will dive deep into a topic for half a day. One or more speakers will guide you through a workshop or inspiration session, so you will leave with a wealth of fresh ideas and tons of new knowledge on the topics that are making a difference today.

Practical info

  • Free brand members
  • Free for media members
  • 50% discount for expert members
MC practical info

All Master Classes

  1. Brand activation strategy

    How to activate your brand strategically?

    Offline English
    Brand Activation.jpg
    Show event

  2. Agency remuneration & evaluation

    How to correctly evaluate and compensate an agency?

    Online Dutch
    Remuneration_1153252986.jpg
    Show event

  3. Business plan effectiveness - OGSM advanced

    How do you translate the vision of an annual plan into concrete actions?

    Offline English
    Plan-Efficiency_OGSM.jpg
    Show event

  4. The core principles of value based pricing

    How can you set up and optimize a successful pricing strategy?

    Offline English
    Value based pricing.jpg
    Show event

  5. Negotiation skills

    How do I achieve the best result in a negotiation?

    Offline Dutch
    Negotiation.jpg
    Show event

  6. Build an effective sales plan (and a high performing team)

    How to create a good sales plan and implement it successfully?

    Offline Dutch
    Masterful Sales Presentation
    Show event

  7. Creative thinking

    How do you strengthen your creative thinking muscle?

    Offline Dutch
    Creativity Development.jpg
    Show event

  8. Introduction to marketing automation

    What impact does marketing automation have on organizations, and how does it improve customer engagement?

    Offline English
    MarketingAutomation.jpg
    Show event

  9. Mastering customer experience management (advanced)

    How can you further foster an impactful customer experience?

    Offline English
    Customer Experience Kantar (2).jpg
    Show event

  10. Masterful presentations

    How to increase the impact of your (sales) presentation?

    Offline English
    Masterful Sales Presentation
    Show event

  11. Elevating brands on LinkedIn

    How can you, as a brand, leverage LinkedIn to your advantage?

    Offline English
    social - Gen Z
    Show event

  12. Innovation - keys to success

    How to build an organisation that thrives on innovation?

    Offline English
    topic research.jpg
    Show event

  13. Negotiation skills

    How do I get the best result from a negotiation?

    Offline French
    Negotiation.jpg
    Show event

Log in to register for a training

Text for non-members:
Your employer is not a member of UBA. You can register for Master Classes at the standard rate of €430 (excl. VAT).

Text for brand members + media members:
Your employer is a member of UBA. You and all your colleagues can attend all Master Classes for free.

Text for expertise members:
Your employer is a member of UBA. You and all your colleagues can participate in all Master Classes with a 50% discount.

Log in here All about membership

Also interesting

Share experiences

We bring brand builders together in peer-to-peer forums where we dive into current topics.

Discover the UBA Exchange Communities

Learn more in our Knowledge Hub

Thanks to our Knowledge Hub, you can easily navigate through the UBA's inspiring offer

Discover our guidelines and insights
UBA logo

Cookies on this website

This website makes use of cookies to function properly. If you would like to change which cookies we can use, change the cookie settings. Read more about our use of cookies in our privacy policy.

Cookie settings

Strictly necessary cookies 6 cookies

These cookies are necessary in order to enable our website to function properly and are therefore installed without your consent. We use them e.g. to protect our website. These cookies permit you to navigate between the different parts of the website, to complete forms. If you block these cookies, it is possible that certain parts of the website will not function optimally. We do not collect any personal data with these cookies, and we never pass the collected information on to third parties. Along with the following cookies, cookies are also installed by our partner Vimeo when you make use of our Training 24/7 offer.
Name Vendor Description Expiry
PBSESSION UBA

Saves the visitor's preferences for the current session

 2 hours
ProBaseUserLanguage UBA

Saves the visitor's language preference

 1 year
pb-sa-* UBA

Supports performance improvements of the website

 current session
ppms_privacy_* Piwik PRO

Stores the visitor’s consent to data collection and usage.

 7 days
probase_notice UBA

Shows functional notifications to the visitor

 1 day
rememberDevice2FA* UBA

Identification of the device on which the user used two-factor authentication

 30 days

Preference cookies 0 cookies

These cookies simplify the functioning of our websites, make them more enjoyable for the visitor and ensure that you receive a more personalised surfing experience. These are, for example, cookies that remember whether you were already asked to participate in a survey, so that we do not propose the same survey to you over and over, or a cookie that offers you a personalised layout as a result of a previous visit.

No cookies found

Analytical cookies 0 cookies

We use analytical cookies in order to collect information about how visitors use our website, for the purpose of improving its content, better adapting it to the wishes of visitors and increasing its user-friendliness.

No cookies found

Marketing cookies 2 cookies

These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
Name Vendor Description Expiry
_fbp Facebook

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers

 4 months
pbVisitorID UBA

Identification of returning visitors

 1 year

External cookies 0 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.

No cookies found