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Diversity, Equity and Inclusion hub

Marketing and advertising have a powerful role to play in shaping perceptions and influencing societal norms. Brands have a responsibility to embrace diversity, equity, and inclusion at every level and throughout their external communication. 

This page offers a collection of resources, including insightful articles, charters and practical guidelines to help you take meaningful steps toward a more inclusive and equitable future. 

Explore best practices, learn from industry leaders, and access tools that can drive meaningful change within your organization and beyond.

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Charters and guidelines on DEI for brands

Discover our charters and guidelines designed to promote diversity, equity, and inclusion across the different aspects of business, within the organization and in your external communication. These resources provide actionable steps and best practices to help your organization foster an inclusive and equitable culture and drive positive change.

D&I guide in creative process

Explore how purposeful representation in marketing and advertising can combat stereotypes and reflect the diversity of society. These guidelines provide insights on embedding DEI principles into every stage of the creative process.

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DEI guide in the workplace

Our charters and guidelines offer practical tools to help organizations build inclusive work environments where diversity is valued, equity is prioritized, and everyone has the opportunity to thrive. 

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Our Diversity, Equity & Inclusion expert is Anne-Laure

On a regular basis, Anne-Laure selects the most important news, insights, and tools on Brand Strategy, Sustainability, DEI and Employer branding for you. Stay updated with Anne-Laure's top picks by adjusting your preferences in My UBA.

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Knowledge and Insights

  1. DEI in Belgium and Europe: following America’s footsteps?

    As Diversity, Equality & Inclusion is facing scrutiny in America, many wonder if Europe ...
    April 1, 2025
    News
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  2. Can AI drive inclusivity in marketing?

    Johan van Mol, founder of No-Kno, highlighted in a 60 minutes session how artificial intelli...
    December 5, 2024
    News
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  3. The marcom sector promotes Diversity, Equity & Inclusion in their companies.

    UBA is dedicated to advancing Diversity, Equity, and Inclusion (DE&I) within the communi...
    November 8, 2022
    News Publications
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Stay updated on Diversity, Equity & Inclusion

With our weekly newsletter, we keep you informed about the latest trends in the sector. You can manage your preferences in MyUBA.

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