UBA logo

Agency Line

Communication and media agencies are important partners for brand creators

An agency helps advertisers convey their message in a way that resonates with their target audience and choose the right channels for its distribution. Working with a professional communication agency ensures that an advertiser’s marketing initiatives are optimized, cost-effective, and that they maximize the return on investment of their marketing budget.

The strongest brands are the result of long-term relationships

In a successful relationship, the client and the communication agency often collaborate for many years. It is this mutual, intense, and long-lasting cooperation that makes the difference in an increasingly complex and competitive market.

agency line.jpg

What is my benefit as a UBA member?

UBA members benefit from quick and free responses to their questions. These responses provide first-level advice. For more complex issues, such as defining selection criteria, identifying relevant agencies, supporting the process, or creating a compensation model, you also have the option of contacting PitchPoint or fma at a previously agreed rate.

Agency relations

You can contact our partner PitchPoint for advice on the following topics:

  • Agency selection: how do I find the right agency profile for my needs?
  • Agency ecosystems: how do I choose complementary partners and make them work together efficiently?
  • Agency evaluation: how do I evaluate my agency and create an action plan?
  • Operational model: how do I organize my team for an effective agency relationship?
  • Remuneration: what is the best way to compensate my agency?
  • Contract: what should be included in the agency contract?
new logo pitchpoint.png

Media agency relations

fma is the reference on the Belgian market for financial audits, communication agency audits, and support in media pitches. They assist you in selecting a media agency.

new logo fma.png
UBA logo

Cookies on this website

This website makes use of cookies to function properly. If you would like to change which cookies we can use, change the cookie settings. Read more about our use of cookies in our privacy policy.

Cookie settings

Strictly necessary cookies 6 cookies

These cookies are necessary in order to enable our website to function properly and are therefore installed without your consent. We use them e.g. to protect our website. These cookies permit you to navigate between the different parts of the website, to complete forms. If you block these cookies, it is possible that certain parts of the website will not function optimally. We do not collect any personal data with these cookies, and we never pass the collected information on to third parties. Along with the following cookies, cookies are also installed by our partner Vimeo when you make use of our Training 24/7 offer.
Name Vendor Description Expiry

Preference cookies 0 cookies

These cookies simplify the functioning of our websites, make them more enjoyable for the visitor and ensure that you receive a more personalised surfing experience. These are, for example, cookies that remember whether you were already asked to participate in a survey, so that we do not propose the same survey to you over and over, or a cookie that offers you a personalised layout as a result of a previous visit.

No cookies found

Analytical cookies 0 cookies

We use analytical cookies in order to collect information about how visitors use our website, for the purpose of improving its content, better adapting it to the wishes of visitors and increasing its user-friendliness.

No cookies found

Marketing cookies 2 cookies

These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
Name Vendor Description Expiry

External cookies 0 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.

No cookies found