Digital Bootcamp
Video trainings and two days of workshops to learn the fundamentals of digital marketing and communication.
What is the UBA Digital Bootcamp?
As a communication and marketing professional, you must now navigate a constantly evolving digital world.
That’s why the UBA Academy offers the Digital Bootcamp. During this training, you will develop a comprehensive understanding of digital marketing and learn its fundamental aspects.
The Digital Bootcamp stands out for its unique approach, combining video training with hands-on practice through four workshops. These online and in-person sessions cover the key dimensions of digital marketing, including: strategy, content, data, technology, and media.
The trainings are taught by industry experts, and several cycles are available each year.
Training Objectives
- Gain knowledge and mastery of the four key elements of digital marketing: Insights & Strategy, Content, Data & Technology, and Media.
- Apply the concepts from the video trainings through four in-person workshops.
- Exchange ideas with other marketing professionals looking to develop their brand in the digital world.
Program - Day 1
Workshop Insights & Strategy - Cédric Cauderlier
This session establishes the foundation for navigating the ever-evolving digital landscape.
It provides an overview of current digital trends, highlighting their impact on consumer behavior. The importance of quickly adapting to changes is emphasized. An analysis of online user profiles underscores the need to understand the nuances of behavior in order to develop personalized digital marketing strategies.
The session introduces key tools and digital platforms, preparing participants for more detailed discussions during the Digital Bootcamp
Workshop Content - Clo Willaerts
During this workshop, you will learn different approaches to implement your content strategy and maximize its benefits. We will explore the 20/80 principle, content repurposing, and how to make the most of different distribution channels. Additionally, the course will provide insights into adapting your content to social media algorithms.
Program - Day 2
Workshop Data & Technology - Florent Diverchy
Data management is a strategic lever for optimising your marketing campaigns. But how can you collect and use this information effectively? In this session, we will cover the fundamentals of CRM: why and how to collect customer data, which information is essential, and how to structure it.
We will analyse different scenarios based on available data: identification (customer details) and knowledge (behaviour and interests). Next, we will explore the most suitable tools: CRM, CDP, DMP, and Data Platform. You will leave with a clear understanding of the right solutions to make better use of your data and refine your marketing strategy.
Workshop Media - Matthias Langenaeker
Paid media remain one of the main ways for brands to reach their target audience. As part of a comprehensive approach to achieving sustainable growth, media remain essential. However, this media landscape is constantly evolving.
In this workshop, we will discuss the state of the media in 2024 and how consumers engage with certain media in Belgium. These analyses will lead to some key conclusions that will genuinely impact the media choices you make.
We will explore the possibilities in terms of targeting, channels, and formats. Then, we will aim to equip you with the tools to use them in the most relevant way based on your brand's objectives. We will look at how to activate the knowledge gained from previous workshops by using the many channels now available.
We will also observe how the media work for your brand, how you can measure their impact, and what you need to do to get the clearest possible picture of your brand's performance, both strategically and practically.
Trainers
Cédric Cauderlier
Digital Strategist, Mountainview
Clo Willaerts
Digital Marketing Expert
Florent Diverchy
Marketing Intelligence Manager, Produpress
Matthias Langenaeker
Strategic Intelligence Lead of Publicis Groupe Belgium
Practical info
Price
This two-day training has a commercial value of €3,000. Brand members can participate for free. The participation fee is included in the annual membership contribution.
Expert members and media members enjoy a 50% discount.
For who?
The Digital Bootcamp is intended for anyone who wants to master the basics of digital marketing or sharpen their knowledge and skills.
In practice
2 full-day workshops
You will watch the 24/7 Trainings in advance via the UBA website, whenever and wherever you want. You will receive the links well in advance.
Where do the workshops take place?
At UBA, Buro & Design Center 1, Esplanade 1, 1020 Brussels (near Heysel).
Language?
24/7 Trainings: NL or FR with subtitles
Workshops: The speakers will present in English. Participants can speak in the language of their choice.
Conditions?
Participation is free for brand members
A maximum of 2 participants from the same company are allowed per session.
Also interesting
Share experiences
We bring brand builders together in peer-to-peer forums where we dive into current topics.
Learn more in our Knowledge Hub
Thanks to our Knowledge Hub, you can easily navigate through the UBA's inspiring offer