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Research & Insights: the foundation for successful marketing

Companies investing in R&I see better results, build stronger brands, and create deeper connections with their target audience. Whether it's understanding market share, evaluating customer satisfaction, or identifying new target groups, R&I lays the foundation for effective and impactful campaigns that can transform a brand. In a world where relevance is key, Research & Insights offers the competitive advantage that brands need. That's why UBA offers a wide range of training courses and tailored exchange communities in this field.

Two active Exchange Communities: CMI and Panels

UBA provides its members the opportunity to dive deeper, get acquainted with the latest developments in research and market analysis, and share practical examples through two Exchange Communities. The Panels Exchange Community focuses on consumer and retail panel data. The CMI Exchange Community offers a forum for new developments in the research field.

UBA Exchange Community CMI UBA Exchange Community Research Panels
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19 Questions to help buyers of online samples

This set of questions provides a framework that research buyers can use to evaluate the offerings of different online sample providers. The questions identify key points to consider and introduce consistent terminology. The goal of these questions is to form the basis for a conversation between the research buyer and the sample provider, rather than simply being used as a checklist to compare the offerings of different providers.

Discover the 19 questions
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20 Questions to help buyers of AI-based services

"20 Questions to help buyers of AI-based services" is a checklist designed to facilitate meaningful discussions and debates between research providers and buyers. It is part of ESOMAR’s broader AI initiative. The aim of this material is to help research agencies and buyers ensure that an appropriate level of transparency is maintained, that trust and credibility in the field are preserved, and that applicable privacy laws are respected. The goal is to promote the fair, transparent, responsible, and ethical use of AI in research. From data privacy and security to transparency and accountability, the publication explores various considerations around the responsible use of AI.

See the checklist
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Our research & insights expert is Miriam

Over the years, Miriam Delille has built extensive and deep knowledge in marketing and research, first with an FMCG giant where she held various leadership positions, and later through her own boutique agency. She is known for her expertise in consumer behavior and market analysis. Since April 2023, she has also been working with UBA to help brands grow by organizing a wide range of offerings in the areas of consumer and market insights, customer experience, and e-commerce & sales.

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Research & Insights E-commerce & Sales

  1. DEI in Belgium and Europe: following America’s footsteps?

    As Diversity, Equality & Inclusion is facing scrutiny in America, many wonder if Europe ...
    April 1, 2025
    Ipsos Belgium
    News
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  2. Cracking the Gen X Code: understanding the forgotten consumer

    Remember mixtapes, dial-up internet, and the rise of grunge? Then you probably belong to Gen...
    March 11, 2025
    Joeri Van den Bergh
    60 minutes
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  3. How Belgian brands are tapping into the growing need for fulfilment

    Amid the chaos and uncertainty of today’s world, our ways of finding joy and meaning i...
    February 17, 2025
    Human8
    Trends
Discover all articles

Master Classes

  1. The core principles of value based pricing

    How can you set up and optimize a successful pricing strategy?

    Offline English
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    Show event
Discover all Master Classes

Training 24/7

Demystifying consumer research methods

What strategic questions should you answer when setting up consumer research?

Demystifying Consumer Research Methods

What are the key pillars to measure brand strength?

Which key brand equity pillars should you measure and track to assess your brand performance?

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The building blocks of successful advertising

How to create successful advertising?

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Digital trends

What are the digital trends today?

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Consumer insights

What drives consumers?

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Discover all Training 24/7

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Stay updated on Research & Insights

With our weekly newsletter, we keep you informed about the latest trends in the sector. You can manage your preferences in MyUBA.

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