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Driving sustainable change in marketing

As the urgency to address climate change and environmental challenges grows, businesses have a key role to play in promoting sustainability. This page offers the tools and insights you need to create impactful and sustainable initiatives.

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Publications

Discover our charters and guidelines focused on sustainability, including key topics such as avoiding greenwashing and promoting sustainable lifestyles in advertising. These resources offer practical steps and best practices to help your organization reduce its environmental impact and ensure responsible, transparent communication in all your marketing efforts.

Sustainable lifestyles in advertising

This brochure helps brands and agencies integrate responsible practices into their campaigns. It provides concrete ideas to promote sustainable lifestyles and reduce harmful representations, thus contributing to a more environmentally respectful society.

Download the guide and inspire positive changes today.

Sustainable lifestyles in advertising

Environnemental claims

This practical guide helps communication professionals avoid greenwashing. It presents 6 key principles for formulating reliable environmental claims in compliance with international standards.

Download the guide to discover practical tools and real-life examples.

Environnemental claims

Onze sustainability Expert is Anne-Laure

On a regular basis, Anne-Laure selects the most important news, insights, and tools on Brand Strategy, Sustainability, DEI and Employer branding for you. Stay updated with Anne-Laure's top picks by adjusting your preferences in My UBA.

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Brand Strategy Sustainability Diversity & Inclusion Employer Branding

Knowledge and Insights

  1. How bpost aligns marketing and sustainability

    bpost connects marketing and sustainability using consumer insights from the Kantar SSI stud...
    March 10, 2025
    News
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  2. Turning sustainability into action

    The fourth edition of Kantar’s Sustainability Sector Index has just been released, off...
    February 14, 2025
    News
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  3. Green claims or greenwashing: how does your communication measure up?

    How is the fight against greenwashing progressing?A recent study conducted by GiveActions in...
    November 18, 2024
    News
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Discover all articles

Training 24/7

Carbon Production Calculator

How to integrate CommToZero's Production Carbon Calculator into your campaigns?

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Avoid Greenwashing

How to Detect and Avoid Greenwashing in Your Communication

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Navigate Sustainability Reporting

How to Prepare for the New Sustainability Reporting Requirements?

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Media Carbon Calculator

How to integrate the Media Carbon Calculator from CommToZero into your campaigns

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Building a meaningful brand

How do you build a meaningful brand in the post-purpose era?

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Stay updated on Sustainability

With our weekly newsletter, we keep you informed about the latest trends in the sector. You can manage your preferences in MyUBA.

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