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Content

The Exchange Community Content focuses on the strategic importance of content in modern branding and marketing. This initiative brings together marketing and communication professionals to discuss key topics such as content marketing strategies, artificial intelligence (AI), and influencer marketing.

It is primarily aimed at marketing managers, brand managers, content managers, and social media managers, offering a unique space for sharing knowledge and expertise. Participants gain valuable insights and opportunities to exchange with their peers and industry experts.

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What can you expect?

The Exchange Community Content is much more than a learning platform. It’s a place for exchange, innovation, and strategic thinking to help brands stay competitive in a constantly evolving landscape. Join us to discover best practices and stay at the forefront of new trends!

Past sessions, for example, have focused on:

  • The use of artificial intelligence in content creation: Discover how AI is transforming creative processes with powerful tools and clear guidelines, enhancing efficiency while preserving brand authenticity.
  • The evolution of social media: Analyze emerging trends and explore how brands can adapt to the rapid changes of platforms to maximize their impact.
  • Content marketing trends: Decode the latest developments, from interactive content to immersive formats, to refine your strategies and capture your audience's attention.
  • Influencer marketing: Learn how to collaborate effectively with influencers to maximize the reach and credibility of your campaigns.

Exchange Community Content president

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Tim Colman

President

Proximus | Head of Digital Communication

Agenda

Currently, no information is available. Please try again later.

Our communities are free for brand members

If your employer is a brand member of UBA, you get full access to our offerings and enjoy significant discounts.

More on this topic

  1. AI in content creation: real-life use cases from agencies and brands

    During the Exchange Community Content on 28 March, three inspiring talks revealed how agenci...
    March 31, 2025 at 5:35 PM
    News Exchange Community
    AI content creation.jpg
  2. The social-first era and what it means for brands in 2025

    Social media has long been treated as a distribution channel—just another place to pus...
    March 10, 2025 at 11:00 AM
    News
    TrendsSocilaMedia2025.jpg
  3. Six intellectual property risks of GenAI in marketing

    Marketers' concerns about intellectual property (IP) and copyright are preventing brands fro...
    February 14, 2025 at 10:04 AM
    News
    IPriskMarketing.jpg
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