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Digital Bootcamp
A cycle of video training and workshops to enhance your digital skills in marketing and communication.
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Brand activation strategy
How to activate your brand strategically?
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How can omni-channel retailers unlock the power of retail media?
In a constant evolving environment, omni-channel retailers find themselves competing with both publishers and pure players. While omni-channel retail media offers a clear strategic edge, it remains a complex puzzle to solve.
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UBA General Assembly
Together with the members of the Board of Directors, we are pleased to invite you to the General Assembly on 14 May 2025, from 5:00 to 6:30 PM, which will take place online.
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Agency remuneration & evaluation
How to correctly evaluate and compensate an agency?
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Business plan effectiveness - OGSM advanced
How do you translate the vision of an annual plan into concrete actions?
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The core principles of value based pricing
How can you set up and optimize a successful pricing strategy?
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Negotiation skills
How do I achieve the best result in a negotiation?
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Build an effective sales plan (and a high performing team)
How to create a good sales plan and implement it successfully?
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Creative thinking
How do you strengthen your creative thinking muscle?
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Introduction to marketing automation
What impact does marketing automation have on organizations, and how does it improve customer engagement?
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Mastering customer experience management (advanced)
How can you further foster an impactful customer experience?
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Masterful presentations
How to increase the impact of your (sales) presentation?
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Elevating brands on LinkedIn
How can you, as a brand, leverage LinkedIn to your advantage?
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Innovation - keys to success
How to build an organisation that thrives on innovation?
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Negotiation skills
How do I get the best result from a negotiation?
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UBA Xmas Lunch 2025
De UBA Xmas Lunch, bekend als hét topevenement van de communicatiewereld in België. Brengt professionals, adverteerders en andere spelers uit de mediawereld samen. Tijdens een feestelijke lunch ontmoet u collega's en kan er uitgebreid bijgepraat worden.