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Knowledge Hub

Together with our strong network of partners and members, the UBA Domain Experts create content on all aspects of building brands in a sustainable way. Subscribe to our newsletter to be the first to know about our latest publications, insights, or podcasts.

How Belgian brands are tapping into the growing need for fulfilment

Amid the chaos and uncertainty of today’s world, our ways of finding joy and meaning in life are evol...
February 17, 2025
Trends
Read more
  1. Green claims or greenwashing: how does your communication measure up?

    How is the fight against greenwashing progressing?A recent study conducted by GiveActions in...
    November 18, 2024
    News
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  2. New Client-Agency contract including the use of AI

    As a key player in the marketing and communications sector, building strong relationships be...
    October 4, 2024
    Publications
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  3. Guidelines on artificial intelligence & communication

    UBA and ACC have developed the "Guidelines on Artificial Intelligence & Communication," ...
    March 26, 2024
    News Publications
    AI Enews

Popular articles

  1. What are the key marketing trends for 2025?

    The marketing world is poised for a seismic shift in 2025. From embracing generative AI to i...
    December 6, 2024
    News
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  2. AI is changing the game in search marketing

    On October 3rd, during the "Exchange Community Data & Technology" session, Corentin Donn...
    October 4, 2024
    News
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  3. Use your marketing communication as a lever for sustainable change

    Advertising, as a reflection of our society, plays a powerful role in shaping how we think a...
    September 10, 2024
    News Publications
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Meet our experts

Anne-Laure de Hults

On a regular basis, Anne-Laure selects the most important news, insights, and tools on Brand Strategy, Sustainability, DEI and Employer branding for you. Stay updated with Anne-Laure's top picks by adjusting your preferences in My UBA.

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Brand strategy Diversity & inclusion Sustainability

Grégory Marchandise

Grégory supports UBA members in exploring and understanding exciting topics such as content, technology, and data. Having joined UBA in 2016, he brings extensive expertise from his background as a strategist and digital project manager for major brands and accounts.

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Content Data & Technology

Luc Eeckhout

Luc Eeckhout, media expert, joined UBA in January 2024, bringing with him extensive expertise in media strategy and research. Throughout his career, Luc has focused on media analysis and data-driven strategies. He has previously held several leadership positions in the media industry and has been deeply involved in audience measurement, working closely with CIM (Centre for Information on the Media).

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Media Agency

Miriam Delille

Over the years, Miriam Delille has built extensive and deep knowledge in marketing and research, first with an FMCG giant where she held various leadership positions, and later through her own boutique agency. She is known for her expertise in consumer behavior and market analysis. Since April 2023, she has also been working with UBA to help brands grow by organizing a wide range of offerings in the areas of consumer and market insights, customer experience, and e-commerce & sales.

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E-commerce & Sales Research & Insights
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