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Exchange Communities

During the UBA Exchange Communities, we bring brand builders together. In these peer-to-peer forums, we explore current topics with UBA brand members and examine opportunities and challenges around key issues that matter to advertisers. Gaining valuable insights and exchanging experiences with other professionals is at the heart of these sessions.

Discover the different communities
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What can you expect?

  • Half-day sessions on-site at UBA
  • Exclusive to UBA brand members
  • Experts share their insights: Each session welcomes multiple speakers who share their insights and experiences. Their expertise is at the core of the discussions, offering practical recommendations that participants can immediately apply in their own roles.
  • Networking opportunities: Exchange Communities are not just about learning—they're also about sharing experiences. During lunch or breakfast, you’ll have the chance to connect with peers and discover how colleagues tackle similar challenges in their field.
Straight to the agenda

Consumer & Market Insights

Everything related to market research and consumer behavior analysis.

More info & agenda

Content

For brand builders who integrate content marketing into their communication strategy.

More info & agenda

Data & Technology

For brand builders who want to better understand today's new technologies.

More info & agenda

Media

Especially for advertisers for whom media buying is crucial.

More info & agenda

Research Panels

Focuses on new insights from both retail panel and consumer panel data.

More info & agenda

E-commerce & Sales

Zooms in on how brands can use e-commerce to sustainably strengthen themselves in a digital world. In partnership with Bpost. NEW from autumn 2025

Agenda

    How can omni-channel retailers unlock the power of retail media?

    In a constant evolving environment, omni-channel retailers find themselves competing with both publishers and pure players. While omni-channel retail media offers a clear strategic edge, it remains a complex puzzle to solve.

    More info

Our communities are free for brand members

If your employer is a brand member of UBA, you get full access to our offerings and enjoy significant discounts.

Log in here as member All about membership

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