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Is a UBA membership meaningful for your company?
UBA is the only Belgian association that is 100% dedicated to the interests of brands. Disco...News
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DEI in Belgium and Europe: following America’s footsteps?
As Diversity, Equality & Inclusion is facing scrutiny in America, many wonder if Europe ...News
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AI in content creation: real-life use cases from agencies and brands
During the Exchange Community Content on 28 March, three inspiring talks revealed how agenci...News Exchange Community
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UBA welcomes 7 new members: Canon, Edenred, JohnMartin, Kraft Heinz, Trademart, Trenker and Veolia
What do these companies have in common? The ambition to grow their brand and the desire to c...News
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How UBA brand members are already using AI
UBA’s latest publication shares 12 key takeaways from Belgian marketing leaders on ado...News Publications
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Which media audit is right for your business?
Speaking: Geert Debruyne form fma. This video is part of the UBA Training 24/7 video co...News Question of the week Video
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The CMO in 2025: surviving one of the most challenging marketing eras
Sir Martin Sorrell’s recent statement at the CES 2025 conference in Las Vegas—th...News
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Digital advertising surges to 41.9% of media investment
The Belgian media landscape has reached a new milestone: for the first time ever, digital ad...News
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How bpost aligns marketing and sustainability
bpost connects marketing and sustainability using consumer insights from the Kantar SSI stud...News
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The social-first era and what it means for brands in 2025
Social media has long been treated as a distribution channel—just another place to pus...News
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How can market research turn strategy into action?
Speaking: Carine Vaeremans. This video is part of the UBA Training 24/7 video course&nb...News Question of the week Video
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ToVA: A more comprehensive view of video audience
The Centre for Information about Media (CIM) has announced a major update for ToVA, the stra...News
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Effie Case - Engie: From crisis to connection
During the Effie Effectiveness Forum on 3 October 2024, the 25 finalists presented their Eff...News
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Effie Case - Bebat: Return on People
During the Effie Effectiveness Forum on 3 October 2024, the 25 finalists presented their Eff...News
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Effie Case - Toyota: Toyota helps self-employed professionals save €15 million in just 1 month
During the Effie Effectiveness Forum on 3 October 2024, the 25 finalists presented their Eff...News
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A new voice for local media in the Belgian advertising market
Five Belgian publishers are joining forces with the creation of Belgian Publishing Experienc...News
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How to apply targeting effectively in offline media?
Speaking: Matthias Langenaeker from Publicis Groupe. This video is part of the UBA Trai...News Question of the week Video
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Six intellectual property risks of GenAI in marketing
Marketers' concerns about intellectual property (IP) and copyright are preventing brands fro...News
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Turning sustainability into action
The fourth edition of Kantar’s Sustainability Sector Index has just been released, off...News
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Is 2025 the year AI goes mainstream?
On March 20, 2025, Peter Hinssen will once again take the stage at UBA Trends Day. The topic...News
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Old = out of scope?
Marketers miss opportunities by ignoring older adults in advertising. Filip Lemaitre from Bu...News
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ACC releases ‘How to build a successful influencer campaign’.
This whitepaper serves as a comprehensive guide to building successful influencer campaigns....News
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UBA welcomes 6 new members: AlliA Insurance Brokers, Bol.com, Equans, Horizon Group, Hybrid, and Plantyn NV.
The ambition to grow their brand and the desire to connect with other brand builders –...News
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AI: towards more autonomy and trust
During the 60 minutes session on January 22, Tom Ghelen, EMEA Technology Innovation Lead at ...News
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Breaking the rulebook: marketing at the speed of change
On 20 March 2025, Livia Fioretti will once again take the stage at the UBA Trends Day. The t...News
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What can you expect from us in 2025?
The UBA team wishes you a fantastic 2025!We’d love to take a moment to look back on 20...News
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Key elements for an impactful collaboration with influencers
During the Exchange Community Content session, Kel Wouters, influencer marketing strategist ...News
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What opportunities do virtual influencers offer for brands?
Virtual influencer marketing is evolving rapidly. Advances in artificial intelligence (AI), ...News
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Do travel influencers provide enough brand visibility?
Influencers have become an essential marketing tool, including in the travel industry. But h...News
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UBA welcomes 3 new members: Haystack, Renson and Skechers
These three companies have chosen to join the dynamic UBA community. What our members have i...News
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Media Budgets 2025: Trends, challenge, and opportunities
The World Federation of Advertisers (WFA) and Ebiquity have released their latest Media Budg...News
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What are the key marketing trends for 2025?
The marketing world is poised for a seismic shift in 2025. From embracing generative AI to i...News
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Can AI drive inclusivity in marketing?
Johan van Mol, founder of No-Kno, highlighted in a 60 minutes session how artificial intelli...News
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Key trends driving the future of media
The media industry is transforming due to technological advances, changing consumer behaviou...News Exchange Community
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The evolution of cross-media studies with the Halo project
Last week, the annual "CIM Session" organised by CommPass took place. This event is recognis...News
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How conversational AI is transforming customer experience
Jelle Plass, Experience Strategist at iO, provided insights during a '60 minutes' session on...News
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The end of alcohol advertising on TikTok and Snapchat
With the rise of new marketing formats and the growing influence of social media on young pe...News
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Green claims or greenwashing: how does your communication measure up?
How is the fight against greenwashing progressing?A recent study conducted by GiveActions in...News
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9 consumer trends decoded
In today’s ever-evolving market, understanding emerging trends is no longer a luxury b...News
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Is your media strategy ready for a cookieless future?
Last summer, Google announced a surprising update: third-party cookies will not be removed a...News Exchange Community
