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What are the key trends in FMCG, Retail and E-commerce according to NielsenIQ, YouGov & Mollie?

During the Exchange Community Research Panels, NielsenIQ and YouGov will present the latest insights from their panels and data. This session also provides an insight into e-commerce in Belgium.

Exchange Community

Introduction

What is the current impact of inflation on consumer spending? Which brands have remained popular among shoppers despite economic instability? What trends are emerging in the FMCG sector? How are suppliers and retailers adapting to the new reality? How successful are some of the new players in the Belgian market? What are the key consumer trends, behaviours, and insights for optimising your e-commerce strategy?

Based on their panel data, NielsenIQ (retail data) and YouGov (ConsumerScan) will each share their insights on the key developments of the year. Mollie presents the key insights for Belgium from their European Ecommerce Report 2025.

As always, we aim to provide participants with fresh perspectives. Don’t miss this opportunity to gain new insights and ask your questions to our speakers.

Speakers:

  • YouGov: Tom Cornelis, Commercial Lead, Consumer Panel Services
  • NielsenIQ: Tom Penninckx, Client Business Partner
  • Mollie: Chun Kay Tang, Sales lead Belgium

Language

The presentations will be given in English.
Participants may ask questions in the language of their choice.

Schedule

On Wednesday 2 April:
9:30 - 9:45

Welcome

9:45 - 10:45

YouGov

  • YouGov – Behaviour changes trends on  FMCG purchasing behaviour of Belgian households: What’s new in 2025?
  • Impact of inflation YTD 2025
  • Forecast 2025
11:00 - 12:00

NIQ

  • New shoptypes 2025
  • Development of Action, Jumbo, AH
  • Impact of inflation, forecast in value and volume for 2025
  • Shopper trends
12:10 - 12:30

Mollie

12:30 - 13:00

Networking with lunch

Register

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Prices

The UBA Exchange Communities are privileged moments where managers and experts discuss specific topics to help their brands evolve. Participation is free and exclusive to UBA brand members. Experience sharing is at the heart of these sessions.

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