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Hoe zorgt u dat uw merk creatief en effectief is? Opinie door Maria Darmi

Dr. Maria Darmi, CEO Kantar Belgium CEO Kantar Belgium
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De tekenen zijn er al een hele poos. Merken moeten een evenwicht vinden tussen doeltreffendheid op korte termijn en groei op lange termijn. Dat is de logica zelve; alle marketeers zijn het erover eens. Maar luisteren ze ook echt?

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