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Effie ontrafeld: “Dare to sponsor”

Gerd De Kee, Expert Strategy & Branding
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Na een Gouden Effie in 2017 met “Play Unified”,wat wereldwijd verschillende prijzen scoorde, kaapte Special Olympics België met “Dare to sponsor” dit jaar opnieuw een gouden Effie weg. Bovendien gooide ook deze case internationaal hoge ogen met onder meer 4 gouden medailles op Effie awards Europe.  We vroegen Zehra Sayin (Special Olympics Belgium) en Tomas Sweertvaegher (LDV United) om onze leden te inspireren en toe te lichten wat volgens hen de doorslaggevende factoren waren voor tot dit succes. 

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