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Ultra-korte reclamespots zijn effectief

Chris Van Roey
spot.jpg

Neurologisch onderzoek van IPG Mediabrands en Sanoma wijst uit dat een ultrakorte reclamespot van slechts twee seconden in staat is om merk, product en boodschap effectiever over te brengen dan de eerste paar seconden van een gewone 30-seconden online spot.

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