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De inzet van corporate video: toppers en floppers

Anne-Sophie Vilain
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Goed videomateriaal lanceren waarmee je de gewenste doelgroep bereikt en veel lovende reacties uitlokt. Dat is de droom van elk bedrijf, elk merk. Maar in hoeverre kan het publiek  video van bedrijven waarderen? En via welke kanalen bekijken mensen video het liefst?

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