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Kantar detecteert nieuwe consumententrends

Chris Van Roey
tendances de consommation .jpg

Stilaan komt de wereld uit de greep van de lockdown en komen we in het zogenoemde 'new normal'. Uit nieuw globaal onderzoek van Kantar bij 45.000 consumenten in 50 markten komen drie gedragsveranderingen van consumenten naar boven: een toegenomen lokale consumptie, een uitbreiding van e-commerce en vernieuwde aandacht voor de prijs-kwaliteitverhouding.

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