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Klikfraude is de wereld niet uit

Zaki Lahbib, Expert Paid Media
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2020 was een jaar vol uitdagingen en obstakels voor veel bedrijven over de hele wereld. Doordat heel wat adverteerders vanwege de sanitaire crisis overschakelden naar e-commerce om alsnog omzet te draaien, zag klikfraude ook een aanzienlijke stijging in veel sectoren. Een globale jaaranalyse door PPC Protect geeft ons meer inzicht.

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