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The new European plan on greenwashing

Anne-Laure de Hults, UBA Belgium UBA
EU legislation greenwashing

On 17 January, the European Parliament voted in favour of adopting the negotiated agreement with EU Member States on the proposal for a directive aimed at empowering consumers for the green transition. This initiative, a flagship project of the European Commission, seeks to amend the Unfair Commercial Practices Directive (UCPD) to address greenwashing practices.

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