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Cost of media pitches in 2023: 5.2 million euros

Luc Eeckhout, Expert Media
UMA costs pitching

UMA (United Media Agencies) has mapped the costs of media pitches for 2023, with a total expenditure of 5.2 million euros. The study included the nine largest members of UMA. UMA's president, Hugues Rey, emphasized that this analysis could lead to resource optimization, benefiting both agencies and advertisers.

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