Why the physical store still has a future
Els Breugelmans, KU Leuven
In 1998, the cover of Time Magazine read, "Kiss your mall goodbye – online shopping is faster, cheaper, and better." The prediction was that physical stores (and shopping malls) would disappear, with online shopping taking over. Today, more than 25 years later, physical stores are still everywhere, but they are under pressure. The question remains: does the physical store still have a future?
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