UBA logo

New Client-Agency contract including the use of AI

Grégory Marchandise, Domain lead Data & Technology and Content
Client-Agency contract2.png

As a key player in the marketing and communications sector, building strong relationships between brands and agencies is essential. To meet this need, UBA and ACC, in collaboration with the law firm AdaStone, have developed a new model contract that provides a solid foundation for all communication partnerships. This contract aims to clarify mutual obligations, ensure the protection of intellectual property rights, and promote the responsible use of artificial intelligence (AI).

Please log in to access the content

Also interesting for you

  1. Cracking the Gen X Code: understanding the forgotten consumer

    Remember mixtapes, dial-up internet, and the rise of grunge? Then you probably belong to Gen...
    March 11, 2025
    Joeri Van den Bergh
    60 minutes
    Gen X.jpg

  2. The social-first era and what it means for brands in 2025

    Social media has long been treated as a distribution channel—just another place to pus...
    March 10, 2025
    Ogilvy Social.Lab
    News
    TrendsSocilaMedia2025.jpg

  3. How Belgian brands are tapping into the growing need for fulfilment

    Amid the chaos and uncertainty of today’s world, our ways of finding joy and meaning i...
    February 17, 2025
    Human8
    Trends
UBA logo

Cookies on this website

This website makes use of cookies to function properly. If you would like to change which cookies we can use, change the cookie settings. Read more about our use of cookies in our privacy policy.

Cookie settings

Strictly necessary cookies 6 cookies

These cookies are necessary in order to enable our website to function properly and are therefore installed without your consent. We use them e.g. to protect our website. These cookies permit you to navigate between the different parts of the website, to complete forms. If you block these cookies, it is possible that certain parts of the website will not function optimally. We do not collect any personal data with these cookies, and we never pass the collected information on to third parties. Along with the following cookies, cookies are also installed by our partner Vimeo when you make use of our Training 24/7 offer.
Name Vendor Description Expiry
PBSESSION UBA

Saves the visitor's preferences for the current session

 2 hours
ProBaseUserLanguage UBA

Saves the visitor's language preference

 1 year
pb-sa-* UBA

Supports performance improvements of the website

 current session
ppms_privacy_* Piwik PRO

Stores the visitor’s consent to data collection and usage.

 7 days
probase_notice UBA

Shows functional notifications to the visitor

 1 day
rememberDevice2FA* UBA

Identification of the device on which the user used two-factor authentication

 30 days

Preference cookies 0 cookies

These cookies simplify the functioning of our websites, make them more enjoyable for the visitor and ensure that you receive a more personalised surfing experience. These are, for example, cookies that remember whether you were already asked to participate in a survey, so that we do not propose the same survey to you over and over, or a cookie that offers you a personalised layout as a result of a previous visit.

No cookies found

Analytical cookies 0 cookies

We use analytical cookies in order to collect information about how visitors use our website, for the purpose of improving its content, better adapting it to the wishes of visitors and increasing its user-friendliness.

No cookies found

Marketing cookies 2 cookies

These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
Name Vendor Description Expiry
_fbp Facebook

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers

 4 months
pbVisitorID UBA

Identification of returning visitors

 1 year

External cookies 0 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.

No cookies found