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The end of alcohol advertising on TikTok and Snapchat

UBA Team
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With the rise of new marketing formats and the growing influence of social media on young people, the Council for Advertising, in collaboration with the alcohol industry, is strengthening its commitment. The new convention marks several key milestones: a ban on alcohol advertising on TikTok and Snapchat, stricter restrictions around schools, a new slogan, and tighter regulations for influencers. These ambitious measures will take effect on January 1, 2025, aiming to protect young audiences and regulate alcohol-related communication for more responsible consumption.

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