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Strengthen your customers' trust by protecting their data transparently and respectfully

In a digital world, consumer data has a decisive impact on the effectiveness of your marketing and sales efforts. When consumers trust your brand, they will more readily share their data. You will build this trust more quickly if you handle their data transparently and respectfully. This guide provides an overview of what you need to do to adopt a positive approach to data protection.

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How does this guide help you concretely?

This guide is an essential tool for working and communicating effectively while protecting your customers' and consumers' data.

The guide consists of five parts:

  • How to organize your team
  • How to properly collect consumer data
  • How to efficiently organize consumer data storage
  • How to use targeted consumer data
  • How to ensure greater transparency and trust

We offer the first part of the UBA Data Protection Guide to everyone. The full guideline is available to our members.

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