How can omni-channel retailers unlock the power of retail media?
In a constant evolving environment, omni-channel retailers find themselves competing with both publishers and pure players. While omni-channel retail media offers a clear strategic edge, it remains a complex puzzle to solve.
Introduction
Omni-channel retail media is rapidly reshaping the retail landscape, offering exciting opportunities, but also posing significant challenges. As consumers expect seamless experiences across channels, retailers must juggle complex elements like promotions, stock availability, and marketplace strategies to remain competitive. At the same time, measuring omni-channel ROAS, managing attribution, and navigating market nuances — such as differences between Belgium and the Netherlands — only add to the complexity.
In this UBA Exchange Community session, we’ll unpack these challenges and explore practical strategies to stay ahead. We’re excited to welcome Deli Bom (Head of Retail Media at MediaMarkt Benelux) and Marielle Slenders (Head of Media & Performance at AS Watson). Together, they’ll tackle a key question: Is omni-channel retail media a blessing or a curse for smaller players?
We also welcome Nicolas Filatieff (Managing director Belgium at Numberly) and Loukas Kozonis (Head of Programmatic CRM at Numberly). They believe this transformation is redefining how brands, media, and retailers interact. Their session will highlight how major players like Amazon, Walmart and Carrefour are capitalising on retail media and why small and mid-sized retailers should consider doing the same. Expect a hands-on approach with concrete steps and tools to help you kick-start and scale your retail media journey.
What will you learn?
- Clear insight into today’s retail media landscape, including trends, challenges, and opportunities for all types of retailers
- Inspiration from best-in-class omni-channel retail media business cases
- Tailored strategies to implement retail media effectively, adapted to your industry
- Expert perspectives on how both large and smaller retailers can approach retail media
- A practical guide to start with retail media
Schedule
Welcome
Introduction by UBA
A.S. Watson & Mediamarkt
Break
Numberly
Q&A and discussion
Networking moment with sandwich lunch
Speakers
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Deli Bom
Head of Retail Media at MediaMarkt BeneluxDeli Bom is the Head of Retail Media at MediaMarkt Benelux, where she leverages her expertise to drive retail media strategies, fostering innovation and growth in the retail space. With a diverse background covering the advertiser side, agency side, and the retailer side, she has developed a deep understanding of the entire marketing ecosystem. She is also an active member of the IAB (VIA) Retail Media Taskforce.
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Loukas Kozonis
Head of Programmatic CRM at NumberlyWith more than 10 years of experience within Numberly, Loukas leverages his deep technical and operational expertise of data strategy to support clients across numerous industries and geographies. An expert in the fields of Retail Media & Data Collaboration, he has led several groundbreaking projects for leading brands, helping them to shape their data ecosystem.
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Marielle Slenders
Head of Media & Performance at A.S. Watson BeneluxMariëlle Slenders is an experienced professional in media, retail media, and marketing. As Head of Media & Retail Media at A.S. Watson Benelux, she oversees media strategies and drives the growth of retail media. Since January 2024, she has also been a board member at the Nationaal Media Onderzoek (NMO). With a background spanning agency and publisher roles, she brings a broad perspective on the evolving media landscape.
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Nicolas Filatieff
Managing Director Belgium at NumberlyNicolas has been Managing Director at Numberly since 2018. Prior to joining Numberly, he was CMO at BNP Paribas Fortis. In his role at Numberly, Nicolas supports industry leaders and pure players on their digital marketing strategies, and their collaborative initiatives around data. Over the past few years, Nicolas has supported organizations on their digital strategies, the challenges of data collaboration, cookie-free activations, CLV modeling, and price optimization, in both media and CRM environments.
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Prices
The UBA Exchange Communities are privileged moments where managers and experts discuss specific topics to help their brands evolve. Participation is free and exclusive to UBA brand members. Experience sharing is at the heart of these sessions.