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De mediawereld staat niet stil

Karim Debbah
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Niemand kan nog ontkennen dat de mediawereld in volle (r)evolutie is. De digitalisering zet zich gestaag door op alle niveaus. Met andere woorden, een ‘traditioneel’ mediaplan is achterhaald. Om de vinger aan de pols te houden, organiseerde UBA voor het eerst een gezamenlijke Mediacommissie. 

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