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Ethnic Marketing: De Tiense Suikerraffinaderij lanceert een nieuw merk voor de Maghrebijns-Arabische gemeenschap

Anne-Sophie Vilain
Ethnic marketing

De Tiense Suikerraffinaderij houdt rekening met de veranderende behoeften van zijn consumenten. Net daarom lanceert ze een nieuwe reeks producten onder het merk ‘Shukr’. Dit gamma richt zich specifiek tot de Maghrebijns-Arabische gemeenschap.

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