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Op 19 september lanceert UBA een nieuwe Expert Community over Agency Management

Karim Debbah
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De digitale transformatie is ook in het kader van ‘agency management’ niet zonder gevolgen gebleven. Talrijke nieuwe bureaus en structuren zagen het levenslicht. Dat maakte de relatie tussen adverteerders en externe dienstverleners er niet altijd makkelijker op. Een goede relatie tussen adverteerder en bureau is uitermate belangrijk om op een efficiënte en effectieve manier samen te werken. Soms zit er wat ruis op de relatie, en soms zitten ze niet op dezelfde golflengte. UBA heeft samen met PitchPoint haar leden bevraagd met de bedoeling een beter inzicht te krijgen in de relatie tussen adverteerder en zijn bureau(s).

Dit was de aanleiding voor de beslissing om een nieuwe Expert Community ‘Agency Management ‘op te richten.

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