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De duur van de radiospots volgt die van de tv-spots

Media Marketing
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Mettertijd is de gemiddelde duur van een tv-spot aanzienlijk gedaald en 30 seconden zijn allang niet meer de norm. Van juni 2017 tot mei 2018 bedroeg het gemiddelde in België 21 seconden. Tijdens dezelfde periode werd 57% van het nationale bruto budget dat geïnvesteerd werd in tv (zonder sponsoring) besteed aan spots van maximaal 20 seconden. Korte formaten zijn dus uitgegroeid tot de norm. 

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