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Het sponsorcontract: nut en noodzaak - door Andy Hancock

Andy Hancock, Senior Consultant Golazo Consulting Senior Consultant Golazo Consulting
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Veel marketeers zien een sponsorcontract als een 'noodzakelijk kwaad'. Soms wordt een sponsorcontract ondertekend na de start of zelfs het einde van de gesponsorde activiteit – in bepaalde gevallen zelfs lang nadat het sponsorgeld is overgemaakt. Maar eigenlijk zou het contract beter gebruikt worden als een leidraad naar de deliverables.

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