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Optimaal omgaan met het verzamelen, de unificatie en activatie van data

Vincent Dumon, Colruyt Group Business Data Owner (COLRUYT)
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Marketers hebben steeds meer tools ter beschikking om hun klanten te bereiken. Elke tool produceert ook data waardoor we meer dan ooit toegang krijgen tot informatie, zelfs in real time. We maakten een korte samenvatting van de bevindingen van onze Expert Community van 7 juni 2019.

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