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Member Case: IKEA helpt thuisblijvers om het gezellig te maken

Kristin Hannon
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IKEA startte in maart met een eerste campagne die alle thuisblijvers een hart onder de riem moest steken en hen te helpen om het thuis gezellig en aangenaam te maken: Together at Home. Enkele weken later werd het al snel duidelijk dat onze vakantieplannen op de helling stonden. Het startsein om de focus te leggen op het creëren van een vakantiegevoel in eigen huis, tuin en terras: Holiday at home. Gregory Bauduin, Marketing Manager IKEA, vertelt enthousiast hoe dit in zijn werk ging.

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