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Wat is post-purpose brand?

Kristel Vanderlinden - FutureKind
Post-purpose brand

Veel merken zijn nog steeds bezig met het bepalen van hun ‘purpose’. Zij doen hardnekkige pogingen om een meer duurzame en proactieve missie neer te schrijven.  Een 'post-purpose brand' beseft dat het onvoldoende is om een purpose te definiëren en een duurzaam traject op te zetten.

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