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Hoe de 'Real Beauty' campagne van Dove uit 2004 steeds een inspiratie is voor marketers

Wim Vermeulen, Director of Strategy & Sustainability at Bubka
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Tijdens de tweede 60 minutes sessie van de UBA reeks over duurzaamheid besprak Wim Vermeulen enkele factoren die kunnen bijdragen aan het versterken van de motivatie om duurzame producten te verkiezen en een bepaald merk te overwegen. Ontdek waar Wim het over had.

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