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From UX to AX: Why Argenta's customers are so satisfied

Esther Hendrickx &
Karel Peersman, Argenta
Argendat.jpg

In a Kantar study on customer experience across 64 brands, Argenta achieved the highest score across all categories. How did the bank-insurer achieve this? It all starts with simplicity and culminates in the ultimate user experience: AX, or the Argenta Experience. 

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